A significant contender in the Japanese digital gaming landscape, Breckenridge, has achieved a new milestone by purchasing CasinoSecret. This calculated maneuver follows Breckenridge’s latest acquisitions of Verajohn Casino and Inter Casino, bolstering its current holdings that include the VIP-oriented Yuugado. Yuugado, recognized for its smooth connectivity with Japanese financial institutions, is already a preferred option among Japanese gamers.
CasinoSecret differentiates itself with its distinctive rebate structure that incentivizes players for both their virtual and physical engagements, all linked to a comprehensive rewards program. Notably, CasinoSecret also secured a biennial agreement in August 2022 to become the official digital gaming associate of AS Monaco football team in Japan, signifying its expanding brand recognition.
Gary Aurivel, Chief Operating Officer of CasinoSecret, conveyed his excitement about harnessing the company’s collective capabilities and knowledge within the Japanese market, suggesting promising collaborations and resource optimization within the broader organization. Nadir Ounissi, Chief Executive Officer and co-creator of CasinoSecret, shared this sentiment, affirming that integrating into the Breckenridge group would facilitate even greater achievements, leveraging their mutual skills and proficiency.
In separate developments, Will Armitage, co-originator of BestOdds, has joined GI Huddle.
The London ICE gathering transformed into a hub of merger and acquisition discussions, with Better Collective’s latest strategic maneuver – acquiring more than 5% of competitor Catena Media – further intensifying the speculation.