MGM Resorts and Entain’s sports wagering platform, BetMGM, has debuted a celebrity-packed promotional effort spanning television and social media channels.
Dubbed “It’s On,” the campaign showcases a roster of BetMGM’s high-profile brand representatives, including Jamie Foxx, Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, and Vanessa Hudgens.
Designed like a multi-part television show, the campaign premiered across the country on Thursday, September 8th, during NFL Thursday Night Football. The initial episode features Jamie Foxx traversing an opulent suite at the Bellagio, seeking wagering wisdom from the sports icons.
Helmed by director Peter Berg, recognized for his contributions to HBO’s “Entourage” and “Ballers,” the “It’s On” campaign was developed collaboratively with the esteemed agency 72andSunny New York.
BetMGM is breaking new ground in sports betting entertainment with this distinctive campaign. Upcoming installments of “It’s On” guarantee even more captivating situations, such as Barry Sanders dominating a pickleball match, Jalen Rose in a comical interaction with his barber, and Wayne Gretzky displaying his prowess on the ice. By taking cues from popular ensemble television series, BetMGM aspires to encapsulate the thrill and amusement inherent in sports wagering.
Prepare to ignite your competitive spirit! “It’s On” arrives to immerse you in the exhilarating realm of sports wagering. It transcends mere betting – it’s a novel approach to engaging with companions, sharing the game’s fervor, and reveling in the rush of triumph as a team.
Stay tuned for the debut of the “It’s On” promotional campaign, hitting your social media streams and television screens shortly!