Clarion Events has solidified its position as a major player in the affiliate marketing landscape by purchasing Affiliate Summit. Although the financial specifics are still confidential, this strategic move clearly demonstrates Clarion’s ambition to lead this industry.
For those unfamiliar, Affiliate Summit is a significant event. Imagine thousands of participants – affiliates, vendors, and everyone in between – converging to connect, forge partnerships, and stay ahead of the curve in industry trends. Consider it a massive brainstorming session for all things affiliate marketing, complete with a lively exhibition space and high-quality educational seminars.
Clarion, already a prominent name due to its ownership of iGB Affiliate, now possesses even more industry gems: Affiliate Summit’s well-regarded FeedFront publication, the informative GeekCast.fm podcast, the news source ReveNews.com, and the highly esteemed annual AffStat industry benchmark analysis.
Shawn Collins, the visionary behind Affiliate Summit, views this as mutually beneficial. He believes that joining the Clarion family will not only elevate their current brands but also unlock opportunities in promising new markets.
Alex Pratt, the driving force behind iGB Affiliate, shared this perspective. He sees this acquisition as transformative, uniting the titans of affiliate marketing events with Clarion’s extensive resources, expertise, and proven success in the iGaming and financial realms.